Toyota: For the 40th Anniversary 4Runner campaign, Dan Krauss teamed up with Sweatpants Media and director Eric Maldin to capture a cinematic lifestyle series spanning four decades of adventure. Shot across four days in Southern Utah, the production featured era-specific scenes brought to life with vintage 4Runners sourced from dedicated Toyota fans. Krauss’s imagery was woven directly into the motion campaign, capturing the rugged spirit and enduring legacy of a vehicle built for the long haul.

Two Toyota SUVs driving on a dusty desert road under a clear sky, with rocky landscapes in the background.
Close-up of a bronze Toyota wheel with intricate design.
White Toyota off-road vehicle in desert landscape, partially obscured by another vehicle's side mirror.
Two SUVs driving off-road at sunset in a desert landscape, creating dust trails.
Smiling man sitting in a car, sunlight illuminating his face.
Two Toyota SUVs driving on a dirt road through a desert landscape with rocky hills in the background.
Person standing beside a red off-road vehicle in a scenic canyon landscape with sandstone cliffs and grass. The sun is shining in the background.
Person exiting red off-road vehicle, wearing yellow sweater, jeans, and black boots. Desert landscape in background.
Person washing a muddy Toyota truck at a self-service car wash with a high-pressure hose, surrounded by spray mist.
Drive-in restaurant with classic car parked, waitress carrying food, group of people exiting, and two individuals sitting outside with drinks. Neon signage reads 'Frostop Drive-In.'"