Pirelli Tires: As lead photographer for Pirelli’s first heavy-duty off-road tire launch, Dan Krauss spent five days in Southern Utah capturing high-octane images of their Scorpion XTM AT tire line alongside director Thomas Bingham and Rocketslide Films. From snowy mountains to Moab’s slickrock trails and icy river crossings, the campaign showcases both the tire’s and the team’s extreme performance—brought to life through bold, dynamic imagery. Despite single-digit temps and high winds, the crew kept spirits high (and cameras rolling) with plenty of deep, heart-warming belly-laughs along the way.

Close-up of a muddy tire of an off-road vehicle, with a desert landscape in the background.
Black truck driving through muddy terrain, splashing mud, with rocky desert landscape in the background.
A Ford truck driving off-road through muddy terrain with a rock formation in the background under a clear blue sky.
Close-up of a muddy truck tire splashing through red clay mud.
Two people next to a silver pickup truck on a desert cliff with rock formations in the background.
Car tire splashing through muddy water
Close-up of a rugged tire tread pattern.
Close-up of a black tire with rugged tread and black wheel with a visible "Pirelli" logo on the sidewall.
A gray pickup truck in a desert landscape with rock formations in the background.
Black Ford pickup truck driving on dirt road, raising dust.
Off-road vehicle tire on sandy terrain
Ford Tremor truck driving on a dusty terrain
Off-road vehicle driving down a steep sandy hill in a rugged desert landscape with a dramatic rocky formation in the background during sunset.
Black Ford truck driving through sandy desert terrain with mountains in the background.
Off-road vehicle tire on a dirt trail with a scenic mountain background
A gray Ford pickup truck off-roading on a dusty terrain.
A silver Ford F-150 pickup truck driving on a snowy road with a mountainous landscape in the background. Sunlight creates lens flare on the left side.
White Ford truck driving through snow, with rear tire kicking up snow spray.
Silver pickup truck driving on a snowy mountain road with dry canyons in the background.
Close-up of a silver pickup truck driving through snow, focusing on the front wheel and headlight.
Group of people camping beside a truck in a desert landscape at sunset with mountains in the background.
Pickup truck driving on a dusty desert road with mountains in the background.
Close-up of a truck tire splashing through muddy water
Close-up of a car tire driving through water, splashing.
Close-up of a Pirelli tire on a Ford vehicle, with dirt on the tread.
Close-up of a Ford truck's black tire and wheel, partially covered in mud, on a rugged dirt terrain.