Erem: For Erem’s go-to-market campaign, Krauss was trusted to lead the charge—scouting and shaping a desert shoot that embodied the brand’s mission: rugged, biodegradable boots built for heat and unforgiving terrain, the first of their kind. With deep knowledge of Utah’s deserts, Krauss and his team crafted a multi-location plan that delivered maximum visual impact on a lean budget. The result: raw, authentic imagery that introduced Erem to the world—tough, purpose-driven, and right at home in the rugged wild.

Two people hiking on a rocky cliff at sunset, showing close-up of tan hiking boots and scenic mountain landscape in the background.
Two people sitting on rocky terrain wearing brown hiking boots and casual pants.
Person with yellow backpack standing on rocky cliff edge overlooking canyon landscape under a cloudy sky.
Two people sitting on the edge of a rocky cliff above a colorful canyon landscape, wearing hiking boots and casual clothing.
Person lying on rocky cliff with backpack, overlooking mountainous landscape with green valleys and distant peaks.
Person hiking on rocky terrain with brown hiking boots and beige pants, using hand for support on a rock.
Two hikers walking on a desert trail with a mountain range in the background, under a cloudy sky.
Campfire at night with people in boots and casual clothing, sitting and standing around the fire.
Mountain biker performing a jump over a campfire in a natural outdoor setting with trees and a sunset sky.
Person tying brown hiking boots on rocky ground with a white dog resting its head on the boot.
Person lying under a vehicle on dirt, wearing boots and shorts, giving a thumbs-up.
Person sitting on a car step, wearing green pants and lacing up beige hiking boots.
Person wearing hiking boots and rolled-up brown pants walking on a dusty trail with vegetation in the background.
Person with backpack crouching by a stream in a desert landscape, surrounded by rocks and sparse vegetation, under a clear blue sky.
Person swimming in water, hiking boots and socks on rocky cliff, backpack nearby.
Close-up of a person wearing hiking boots and wool socks walking on a dusty trail at sunset.
Person sitting on sand, wearing brown hiking boots and pants, holding sand with hands.
Person relaxing in a hammock reading a book, wearing tan hiking boots, with a motorcycle nearby in a forested area.
Person sitting on rock ledge in outdoor setting, wearing hiking boots, green pants, and holding a flask.
View from inside a tent showing a person reclining with hiking boots, overlooking a rocky canyon landscape.
Person jumping across rock formations in a desert landscape during sunset with mountains in the background.
Person hiking uphill on rocky terrain during sunset
A person hiking on a textured, rocky landscape, with orange and beige hues, under sunlight.
Person wearing brown hiking boots and pants, lying on a rocky cliff with a distant view of mountains in the background.