Bulletprufe Denim: For over a decade, Dan Krauss has worked with Bulletprufe Denim to create bold, authentic visuals of their extra durable, stretchy jeans and jackets built for mountain bikers, climbers, overlanders, tradesmen, and everyday adventurers. Shot in diverse locations around the world, this gallery brings their “Tough as nails, soft as butter” gear to life through real action in rugged environments.

Arched rock formation in a desert landscape with a blue sky
Close-up of a person wearing jeans and black boots sitting on a KTM motorcycle with orange frame and a metal storage box.
Person wearing a helmet and dark clothing sitting on a motorcycle with orange frame, during a cloudy day.
Motorcyclist riding on a dirt path in a grassy landscape
A man in a brown jacket and hat standing next to a muddy Toyota truck in a forest setting.
Person petting a white dog wearing a red bandana next to a tent and a vehicle tire.
Person balancing on a chain fence with mountains in the background.
Two off-road vehicles on a rugged dirt trail winding through a mountainous landscape with sparse trees and distant hills.
Man wearing glasses and a beanie holding a blue mug outdoors in a forest landscape.
Man hiking on rocky terrain with a panoramic view of a lake and mountains at sunset.
Mountain biker skidding on dirt trail creating dust cloud, backlit by sunlight
Mountain biker performing a flip trick in a desert landscape with rocky cliffs in the background.
Person standing with a mountain bike on a rocky trail, with a small dog beside them, in a desert landscape.
Rock climber ascending a steep, sunlit rock formation with a climber at the summit, surrounded by a vast landscape during sunset.
Two vehicles on a winding dirt road through a forested mountain landscape."}
Man driving a car, wearing sunglasses and a beanie, with a view of mountains outside the window.
View from a car windshield showing a dirt road winding through a grassy landscape with scattered bushes. The sky is cloudy and raindrops are visible on the glass.
Off-road vehicle splashing through mud on a forest trail.
Person checking air pressure on a muddy car tire with a pressure gauge on a rocky road.
Person standing on rocky peak in a mountainous landscape, throwing a rock.
Person sitting barefoot on a chain-link fence by the ocean.
Person wearing a jacket sitting by a campfire, illuminated by firelight.
A car driving on a dusty road through a canyon with rugged, rocky cliffs and arid, brown terrain under a hazy sky.
Person rock climbing a large boulder against a sunset sky with clouds.